In 10 Rules for Resilience Joe outlines his 10 principles for building True Resilience a term he uses for a body and mind that have been carved out of hard work, challenge, and failure. It takes True Resilience to approach overwhelming situations with calm and confidence, to not get rattled, anxious, or angry, and even to embrace failure, setbacks, and redirections. In this, his most timely and motivating book yet, Joe defines what so many of us struggle to understand: the difference between what is difficult and what is desperate. We wrongly think that when we struggle, we are vulnerable. The truth We need difficult situations to grow, become strong, and ultimately, survive and thrive in the real world. Not giving ourselves and our kids the ongoing gift of challenge, failure, and hard work is to deprive ourselves of one the most satisfying and rewarding parts of the human experience the strength to stand back up again after we fall.